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The most complete list of Books about Online Marketing in China

This page aims to build the most complete list of relevant books about Chinese Digital Marketing including disciplines like SEO, SEA, Social Media Marketing and Chinese Ecommerce. Most of those books are in English language. But especially the German people seem to have a special interest in the Chinese market, resulting in a good number of soecial books in German langiage (in the end of this list).

If you are missing a title on this list, please let us know. We will possibly add them to this most complete list of Digital Marketing Books (including SEO) for China.

Baidu SEO SEO



Digital Marketing & Social Media in China



(German Books)

Baidu SEO Books

The Baidu Mobile SEO Book

  • Author: Gordon Choi
  • Published: 2016
  • Publisher: CreateSpace Independent Publishing
  • Pages: 246
  • Language: English
  • Short Description: Chinese search engines will soon exceed ordinary suspects like Google and Bing, and marketers looking to the international market should understand the nuances of SEO and the analysts of these software. If you think your strategy and US optimization strategy will work on the Chinese market, think about it. Gordon has created a very complete guide that should be in every shelf of marketing.
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Baidu SEO

  • Author: Véronique Duong
  • Published: 2017
  • Publisher: Wiley-ISTE
  • Pages: 160
  • Languages: French, English
  • Short Description: The practice of SEO for search engines from Baidu and other Chinese countries is not common in the Western world. But for the company to flourish in China, it is absolutely necessary to have Internet access in China. The Chinese SEO is not only interested in the aspects of the field work and abroad, but also in many administrative tasks. Main problems (Chinese telephone lines, use of the ICP licenses, proof of the good performance of the company in China, etc.) In order to inform the reader about SEO and marketing work in China, the book offers recommendations, recommendations and case studies.
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Social Media Marketing in China

Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media

  • Author: Ashley Galina Dudarenok
  • Published: 2018
  • Publisher: Alarice International
  • Pages: 216
  • Languages: English
  • Short Description: In this expanded and updated version, Ashley garina dudarenok broadens its scope of analysis to include a rapidly evolving technological scenario in China, two giants, aribaba and tence.T - participate in the epic competition.You also know the the role of new technologies, such as supercomputers, occlusion techniques and artificial intelligence, in the East Center for Science and Technology, and the participation of China. Society takes important World Scene.
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Digital China: Working with Bloggers, Influencers and KOLs

  • Author: Ashley Galina Dudarenok
  • Published: 2018
  • Publisher:
  • Pages: 177
  • Languages: English
  • Do you want to know more about the impact of the world 's largest and fastest online marketing? This is the second book of our series, will guide you through the Digital Space of China.China is one of the The most attractive markets in the world, cooperation with blogs, Kols and influencers is important if you want to find a place in the minds of consumers.You know where to start? This book will help new experienced traders understand and Act.

    If you need to better understand one of the most dynamic areas of marketing in China, this book is for you. During his 12 years of marketing, in China and Hong Kong, Ashley, a serial entrepreneur, has shared a lot with social media. As a writer and former influential Fan in the Chinese social network 40,000, Lauren Hallanan has direct experience and valuable knowledge of the interior. Together, they have provided effective advice and important ideas to people and influential Chinese opinion leaders around the world.

    If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you. Over her 12 year marketing career in China and Hong Kong, serial entrepreneur Ashley has plenty of social media savvy to share. As a writer and former influencer with 400,000 fans on Chinese social media, Lauren Hallanan has firsthand experience and valuable insider knowledge. Together, they deliver actionable tips and key insights into the world of influencers and opinion leaders in China.
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Doing business in China online: The most comprehensive guide to digital marketing in China

  • Author: Val Kaplan
  • Published: 2017
  • Publisher: Independently published
  • Pages: 177
  • Languages: French, English
  • Short Description: Digital marketing in China is fast becoming the focus of the global business strategy of companies entering this fast growing market.This makes it particularly difficult for foreign companies the lack of familiar digital marketing tools such as Facebook, Google , YouTube, etc. On the other hand, the local ecosystems of digital marketing and electronic commerce are relatively unknown outside China, which requires a local approach and the adoption of a new software package.Athea.This book covers all aspects of developing a successful digital marketing program in China, from market research to marketing, mobility and social networking. Marketing channels.
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China's Economy: What Everyone Needs to Know® (What Everyone Needs to Know

  • Author: Arthur R. Kroeber
  • Published: 2016
  • Publisher: Oxford University Press
  • Pages: 336
  • Languages: English
  • Short Description: Everyone needs to know that this is a brief presentation of the most spectacular story of economic growth in the last 30 years. In the 1980s, China was a region This was the second largest economy in the world, the world 's largest producer and trader, half of the world' s steel and steel consumers. coal, the largest source of international tourists and the second largest economy in the world.In developing countries, the most influential investors, from Southeast Asia to Africa and Latin America.
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China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business

  • Author: Edward Tse
  • Published: 2016
  • Publisher: Portfolio Penguin
  • Pages: 272
  • Languages: English
  • In China's Disruptors, Edward Tse takes an unprecedented inside look at rapidly emerging Chinese entrepreneurs and their game-changing impact on both China and the world.

    In september 2014, a good giant chinese power, ali baba, has attracted $ 25 billion in hook in the peace of a public tender pervert.with these investments and managers a million dollars to peace, you have come to grips with a fundamental voprosis: that a new destructive Chinese is progressing on its own?

    Over the last two decades, the world's leading entrepreneurial spirit has turned the economy of China into a corner, a poor one, in a manageable guest system - a strike of already - seen in the populous. Your business. Ali Baba has become increasingly prosperous flood of Chinese, and the ego success has been matched by other companies like baidu minor injuries, tencent and xiaomi.
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The One Hour China Book: Two Peking University Professors Explain All of China Business in Six Short Stories

  • Author: Jeffrey Towson, Jonathan Woetzel
  • Published:
  • Publisher:
  • Pages:
  • Languages: English
  • Short Description: It is a Chinese book, for everyone, expert or new.It can read in an hour, give you most of the information you need to know about Chinese business today and their growing influence on the rest of the world.

    This book, which can not be read very quickly, is a wholesaler who knows the experience of two professors from the Beijing University of Commerce for more than 30 years in China and in emerging markets. After the authors Jeffrey tawson and Jonathan Wetzel, "if we have an hour of attention in Ohio, Brighton or Lima, this book is to say.
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AI Superpowers (International Edition): China, Silicon Valley, and the New World Order

  • Author: Kai-Fu Lee
  • Published: 2018
  • Publisher: Mariner Books
  • Pages: 272
  • Languages: English
  • Short Description: As a result of these unprecedented events and the dramatic changes that occurred long before many of us expected it. Indeed, as competition between the US and China begins to intensify. Is it not a call to the United States and China to assume the enormous responsibility that derives from it? Noah is a technical force. Most experts have said that the Union would have a devastating effect On the work of blue - collar workers, however, it is predicted that Central America and Russia will have a considerable impact on white - collar work. Is universal basic income a solution? According to Lee, this is impossible. However, it clearly indicates what will be affected and what could be improved quickly through the IPOs and, above all, how we can provide solutions to IPOs. This is the most profound change in the history of humanity, who is about to arrive.
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Shenzhen Superstars — How China’s smartest city is challenging Silicon Valley

  • Author: Johan Nylander
  • Published: 2017
  • Publisher: CreateSpace Independent Publishing Platform
  • Pages: 72
  • Languages: English
  • Short Description: It is a story about how the Chinese fishing village became the Innovation and Technology Center of the world economy. Only 40 years ago, Shenzhen was an isolated place where fishermen and rice farmers lived. Today, it has a population of up to 20 million and is the starting point for some of the world 's leading and most innovative technology companies.

    No city can better symbolize the emergence of modern China. No other city is as active as the Global Center for Innovation and Technology. In many ways, Chinese cities have crossed the valley.

    Shenzhen has the energy of growth, as I felt 10 years ago when I first arrived in Silicon Valley. It is not just technology. It is an idea, what is it? whatever you do, you can come to China, especially to Shenzhen, to do it!
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Alibaba: The House That Jack Ma Built

  • Author: Kai-Fu Lee
  • Published: 2018
  • Publisher: Ecco; Auflage: Reprint
  • Pages: 304
  • Languages: English
  • Short Description: In 15 years, a man began his career as an English teacher by creating and building aribaba in the second city. Elizabeth is an internet company in the world. In 2014, the ipo, which cost $ 25 billion , is the largest in the world, and is believed to be more important than Facebook or Coca - Cola. Today, aribaba operates e - commerce services that are used daily by hundreds of millions of Chinese consumers to providing jobs and income to hundreds of millions of Chinese consumers. Rockefeller 's age, Jack has become the icon of a prosperous private sector, a new face of Chinese consumer, the Head of State and the Director general and all the country.Peace.
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Consumers and Individuals in China

  • Author: Michael B. Griffiths
  • Published: 2013
  • Publisher: Routledge
  • Pages: 248
  • Languages: English
  • Short Description: A New Vision for the Study of the Chinese City Society, the book has a critical Discussion and Analysis of Ethnography Data collected in a Mountain, Third City.Level and Market in the Northeast of China.Face to that, there still has a widespread feeling that Chinese consumers are not "real" but a very ambitious attempt to become "real" consumers. To open up new perspectives in the debate on the structure and institutions of social theory. Signed) Michael B. OwnGriffiths has shown how the demands of the virtues of authenticity, knowledge, courtesy, socialization, morality and personal fulfillment are born and formed.Social Interaction. This innovative analysis comes from various sources such as young consumers, dissident intellectuals, entrepreneur farmers and retired political party executives. For example, rural migrants working in a restaurant in a city center, urban families working in repair shops and some white collar workers.
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China CEO: Voices of Experience from 20 International Business Leaders

  • Authors: Juan Antonio Fernandez, Laurie Underwood
  • Published: 2006
  • Publisher: Wiley
  • Pages: 250
  • Languages: English
  • Short Description: The voices of 20 international business leaders are based on interviews with 20 top managers and eight experienced consultants based in China. The book is packaged with the Chinese market. Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, as well as experts from China in the Boston Consulting Group, Korn / International Ferry, McKinsey & Company and many others.
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China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

  • Authors: Savio Chan, Michael Zakkour
  • Published: 2014
  • Publisher: Wiley
  • Pages: 240
  • Languages: English
  • Short Description: China has moved from a feudal nineteenth-century economy to Mao and communism in the twentieth century, and then to the world's largest consumer market in the early twenty-first century. Chinese super-consumers explore the birth of an unusual consumer in China and explain who these super-consumers are. Chinese super-consumers offer an in-depth explanation of what's happening in the minds of Chinese consumers and explore what they buy, where they buy, how they buy, and more importantly, why they buy.

    The book is full of real stories about foreign and domestic companies, top brands and top executives who have managed to sell in this growing market. This wonderful book will also introduce you to people who understand Chinese consumers and who are successful in the Chinese market.
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Digitales China: Basiswissen und Inspirationen für Ihren Geschäftserfolg im Reich der Mitte

  • Authors: Elena Gatti, Christina Richter
  • Published: 2019
  • Publisher: Springer Gabler
  • Pages: 131
  • Languages: German
  • Short Description: The one you sell to customers in china, a humble confession, perhaps, alone is a digital society in peace.welcome to china with this book and i know you run Chinese hospitality, the ego of companies and, indeed, ego - new super - consumers. the authors accompany you to the country, I created an idea where the customer recipes and smartphone delta supermarkets. learn how to pay your mobile phone in peace and how (and here - below) applicable to your buying behavior for you and your business.you can read that there are excellent pro software companies, such as baidu, ali baba and tencent (wechat), and how I have tools that can to improve the success of your business.this cursed xiong'an cheese, a new digital pride and to have ideas on how the brain can successfully sell to customers in china or Chinese tourism in europe, how s the pink lodge torgou the producers of cognac.
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Verkaufen in China: Der Weg in den chinesischen Einzelhandel – Chancen für deutsche Händler und Hersteller

  • Author: Yahui Luo-Alt, Jonas Polfuss
  • Published: 2018
  • Publisher: Springer Gabler
  • Pages: 176
  • Languages: German
  • Short Description: This book gives a presentation of the competent structure racesharer torg pussy and animation, the user in china.a useful set of statistics produced an edition of the Chinese language and impresses you with a dynamic concept of crocodile.alors Chinese rosary (stationary) turtle, an online turtle) has a detailed and accurate specification of frontier electrons border measures. Import possibilities in China include the main situations of Chinese regulatory agencies taos, financial and logistics; it also explains how the frames and geographical divisions unique Chinese turtle.That's why I presented models and participants in the Chinese pink operation, and I also exposed services and conditions. a high level of quality of production, placement, communication and customer service in the end-of-life sector, which is essential, and he also decided the consequences of marketing and digital circulation with customers.
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Industrielle After Sales Services in China: Rahmenbedingungen, Geschäftsmodelle, Analysen, Empfehlungen

  • Author: Markus Prandini, Ralph Lehmann, Helene Blumer
  • Published: 2018
  • Publisher: Springer Gabler
  • Pages: 104
  • Languages: German
  • Short Description: This book describes the meaning of post-Sale Service in China Market.He explains how the Swiss Mechanical Corporation provides services in China.The business services business model has been described and criticized in brief case studies. Proposals have therefore been made to help companies develop their after - sales services in China.
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Chinesische Redewendungen, Sprichwörter, Slang entschlüsseln und erfolgreich anwenden: Ein Ratgeber für Manager, Führungskräfte und Studierende

  • Author: Jutta Micholka-Metsch, Marc-Christopher Metsch
  • Published: 2017
  • Publisher: Springer Gabler
  • Pages: 220
  • Languages: German
  • Short Description: This book shows the Significance of Chinese proverbs, expressions and slang and their Application in Business and daily life. "We, the Chinese, are often said ..." this sentence will sooner or later be part of a conversation with men and women. Chinese speakers and business people. Westerners are not always easy to decode. They often contain a hidden message to an interlocutor. The terms are categorized to facilitate a quick search and are interpreted in many examples of practice. The aim of the author is to administer and to expatriate, to study and to study in programs of exchange and interest for the common life and the modern cultural practices.
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Online-Shopping in China

  • Author: Ran Wang
  • Published: 2015
  • Publisher: Av Akademikerverlag
  • Pages: 60
  • Languages: German
  • Short Description: The continuous growth of information is a lifestyle change.This is how it entered the global Internet economy in Aria.As a new form of marketing, internet stores have a significant impact on global economic development. This book presents a strategic analysis of the statistics available on the Chinese e-commerce market. This work was done by analyzing the obstacles and opportunities at the maturity stage of Chinese e-business. Development proposals were presented to buyers and sellers of Chinese e-business.
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China-Marketing: Geschäftserfolg im Reich der Mitte (essentials)

  • Author: Andreas Tank
  • Published: 2015
  • Publisher: Springer Gabler
  • Pages: 52
  • Languages: German
  • Short Description: He has raised the question of how pragmatically and understandably how companies can survive in such a challenging and complex commercial environment. Based on many examples, readers have been Guided and advised to develop effective strategies for their own brand of Chinese market.
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Social Media in China: Wie deutsche Unternehmen soziale Medien im chinesischen Markt erfolgreich nutzen können

  • Author: Yinyuan Liu
  • Published: 2016
  • Publisher: Springer Gabler
  • Pages: 252
  • Languages: German
  • Short Description: This book gives an overview of Chinese social media as well as market characteristics and trends in these media. The author describes the social networks used in China, where we can find statistics on the essential functions of social networks the most important and on their priorities.Marketing.It is irreplaceable for those who want to do business in China.
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Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business

  • Author: Yinyuan Liu
  • Published: 2017
  • Publisher: Springer Gabler
  • Pages: 247
  • Languages: German
  • Short Description: This book shows how the company can use Wechat Instantaneous Communication Service in China Social Network marketing.Because Wechat is a large mobile satellite of more than a month, such as the payment of electricity bills, the approval of the appointment. of doctors, the purchase of air tickets and Bill.You go by train or apply for a visa.The companies that work in China need a social network like channel of commercialization and platform Internet.The author explains the main functions of Wechat and the Wechat public account specialized in marketing.He explained Wechat pay service and many other tools, such as content marketing or advertising.Marketing Manager and Corporate manager who wants to open China Marketing!
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